How to Publish a Mobile Game in China

Explore China's market with 4399's help

4399 is a leading game developer and publisher company in China. With the largest
Chinese web game platform in the world and other comprehensive platforms, 4399 expands its
business by integrating game developing, publishing and operating.

Introduction of Mobile Games Market in China

  • Market Overview

    In 2015, China became the largest mobile gaming market in the world. Gross revenue of mobile game industry reached 50 billion, with an increase of 97.8% compared with 2014, 1000% compared with 3 years ago. The rapid growth speed shows great potential in China’s mobile game market.

  • Popular Game Genre

    In 2015 , casual, card and RPG game are the top 3 genre in numbers. Mobile games on top 20 are mainly casual games. The trend of mobile game industry shows “polarization” -- hard-core game and e-sport develop rapidly while casual game is still popular.

  • User Analysis

    Both sex take half in number of mobile users. There are still larger potential in female players.

  • Challenges of China Market

    Countless channels and platforms with complex market information. Lack in high-quality promotion channels to obtain traffic. More difficult localization due to diverse culture and customs.

China's "Google play" in Game Industry

  • 1

    4399 Playbox is a game center for mobile users, providing the latest and popular games, which largely satisfied the needs of Android and iOS users.

  • 2

    4399 Playbox has been downloaded for over 40 million times, with single game downloads of 200 thousand per day, large traffic as such ensures exposure of games.

  • 3

    Large and active user base--active players per month is over 10 million.

Open Access Platform to Chinese Market

4399 is a comprehensive and leading online-game company in China, which focuses on developing,
publishing and operating mobile and web games. It has the world’s biggest Chinese web game
platform with vast active users, visitor volume and public attention. The platform has the following
edges in helping game developers enter Chinese market:

  • Multi-platforms

    4399 has multiple PC platforms of mobile game, web game and flash game, and a mobile platform -- 4399 Gamebox. A game will be published on all the platforms at the same time.
  • Vast user base

    4399 platform has over billions of traffic, with more than 500 million of registered users.
  • Service integration

    Professional operation team will establish comprehensive accessing rules, set up plans for testing and debugging. We provide customized services including game evaluation, pre-registration, first publish and follow-up operation, etc.

Other advantages of 4399 in terms of resources

  • Comprehensive
    data analysis back end

    • Able to monitor data in real-time
    • Able to analyze data in diversified and customized way
    • Able to evaluate user behaviors
  • Effective
    integration of SDK

    • Able to access to more than 70 active and mainstream platforms in China
    • Able to publish in all platforms upon fast accessing, convenient for data monitor
    • Developed by 4399, more controllable and detailed for the data tracking
  • Powerful
    technical support

    • Including optimization of performance, technical parameter adjustment and technical engine assistance, etc.
  • One-stop
    service with thorough
    support for localization

    • Provide professional analysis of China’s gaming market, success example and user habits. Create operating and marketing scheme catering to target market.
    • Support localization, such as translating into Chinese, art resource and technical assistance.

Introduction of 4399’s master work

  • Web game----“Blood Strike”

    4399 platform is the sole agent for this FPS web game. Supported by professional and refined operation, the game has accumulated more than 200 million registered users with 700 million , 450,000 DAU and 650,000 PCU.

  • Other mobile games

    Performance: under the testing period, DAU has reached 100,000. Currently DAU has surpassed 1 million, PCU surpassed 100,000, with daily increase of 70,000.

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