How to Publish a Mobile Game in China
Explore China's market with 4399's help
Chinese web game platform in the world and other comprehensive platforms, 4399 expands its
business by integrating game developing, publishing and operating.
In 2015, China became the largest mobile gaming market in the world. Gross revenue of mobile game industry reached 50 billion, with an increase of 97.8% compared with 2014, 1000% compared with 3 years ago. The rapid growth speed shows great potential in China’s mobile game market.
In 2015 , casual, card and RPG game are the top 3 genre in numbers. Mobile games on top 20 are mainly casual games. The trend of mobile game industry shows “polarization” -- hard-core game and e-sport develop rapidly while casual game is still popular.
Both sex take half in number of mobile users. There are still larger potential in female players.
Countless channels and platforms with complex market information. Lack in high-quality promotion channels to obtain traffic. More difficult localization due to diverse culture and customs.
4399 Playbox is a game center for mobile users, providing the latest and popular games, which largely satisfied the needs of Android and iOS users.
4399 Playbox has been downloaded for over 40 million times, with single game downloads of 200 thousand per day, large traffic as such ensures exposure of games.
Large and active user base--active players per month is over 10 million.
4399 is a comprehensive and leading online-game company in China, which focuses on developing,
publishing and operating mobile and web games. It has the world’s biggest Chinese web game
platform with vast active users, visitor volume and public attention. The platform has the following
edges in helping game developers enter Chinese market:
4399 platform is the sole agent for this FPS web game. Supported by professional and refined operation, the game has accumulated more than 200 million registered users with 700 million , 450,000 DAU and 650,000 PCU.
Performance: under the testing period, DAU has reached 100,000. Currently DAU has surpassed 1 million, PCU surpassed 100,000, with daily increase of 70,000.